or groups looking for a more "lay back" experience, but with all the advantages of Tel Aviv close at hand, Herzliya, just a short ride up the Mediterranean Coast, is an ideal selection. With white sandy beaches that are second to none in the country, adjacent to some of Israel's finest resort hotels, Herzliya - one of the country's mjajor hi-tech centers - is also a center for shopping, restaurants and bars, and as a nighttime dining and drinking destination it more than keeps its own with Tel Aviv. Some of its finest pubs and restaurants are located in the city's industrial area, on and around Maskit Street.
The Herzliya Marina, the largest in Israel and an excellent option as a venue for all types of special events, is located in the southernmost part of the city, on the Mediterranean Coast. Inaugurated about a decade ago, it has berthing facilities for up to 800 yachts, including four berths for 200-foot mega yachts. Adjacent to the marina and in essence a part of it, is the Arena Mall, a popular shopping, dining and entertainment center.
Currently, Herzliya features nearly 700 hotel rooms, most of which are of five-star standard and overlook a beautiful stretch of beach. However, plans have been drawn up that designate land in the Nof Yam district of the city - where a national and archeological were established a few years ago - for the construction of about 600 additional rooms and other tourism projects. The park itself, covering an area of nearly 85 cliffside acres, is situated on a site known as Apollonia, or Tel Arsuf, which was first settled by the Phoenicians in the 5th or 6th century BC, when it was known as Arshuf. Renamed Apollonia by the Greeks during the Hellenistic era, it later became an important Roman settlement. In the 7th century it was captured by the Muslims (who renamed it Arshuf) and about 500 years later it served as a Crusader city until its conquest by the Mamelukes about 150 years later.
If what you want for your winners is to spend your days relaxing and "inviting your soul," preserving your energies for evenings of revelry, the combination of Herzliya and Tel Aviv is a "natural."